Wool fibre facts & benefits
100% natural, renewable and
biodegradable, Australian Merino wool is famous worldwide for its
next-to-skin softness, strength, innate versatility and technical
benefits. Australian Merino wool's versatility extends from luxury fashion to high-performance activewear, accessories, homewares and everything in between.
Properties of wool
Wool is 100% natural grown year-round
by Australia’s 68 million sheep, consuming a simple blend of water,
air, sunshine and grass.
When a wool fibre is disposed of, it
will naturally decompose in soil in a matter of years, slowly releasing
valuable nutrients back into the earth.
Every year Australian sheep produce a new fleece, making wool a completely renewable fibre.
At microscopic level, each Merino
wool fibre is like a coiled spring that returns to its natural shape
after being bent. This gives Merino wool garments a natural resistance
Merino wool is one of the most
breathable fibres. Wool fibres can absorb large quantities of moisture
vapour then move it away to evaporate into the air.