Wool fibre facts & benefits


100% natural, renewable and biodegradable, Australian Merino wool is famous worldwide for its next-to-skin softness, strength, innate versatility and technical benefits. Australian Merino wool's versatility extends from luxury fashion to high-performance activewear, accessories, homewares and everything in between.


Properties of wool

 


100% natural
Wool is 100% natural grown year-round by Australia’s 68 million sheep, consuming a simple blend of water, air, sunshine and grass.
 

100% biodegradable
When a wool fibre is disposed of, it will naturally decompose in soil in a matter of years, slowly releasing valuable nutrients back into the earth.
 

100% renewable
Every year Australian sheep produce a new fleece, making wool a completely renewable fibre.

Wrinkle resistant
At microscopic level, each Merino wool fibre is like a coiled spring that returns to its natural shape after being bent. This gives Merino wool garments a natural resistance to wrinkles.
 

Innovative
Fashion designers and activewear brands can choose from a range of innovative treatments and manufacturing techniques to create unique textures and finishes on Merino wool garments.
 

Naturally breathable
Merino wool is one of the most breathable fibres. Wool fibres can absorb large quantities of moisture vapour then move it away to evaporate into the air.

 

With courtesy of The Woolmark Company  Woolmark.com